X (formerly Twitter) and Threads are social media platforms with some similar features. However, there are some key differences between the two.

HubSpot contributor Mandy Bray has shared useful data differentiating X and Threads.

She says, “Twitter (now X) and Facebook (now Meta, which owns Instagram which launched Threads) have a long history of competition. Their new (or rebranded) platforms, Threads and X, are similar in many ways.

Both are text-based social media networks that promote open dialogue. While they may look like copycats, X, and Threads have some key differences.

  • Approach. Threads is a platform that prides itself on meaningful, moderated public conversations. On the other hand, X favors free speech with minimal moderation and private conversation through direct messaging.
  • Features. X offers premium users many post formats and extended post and video lengths. Threads has a limited number of posts and is missing a few key X features like direct messages and (gasp!) hashtags.
  • Ads. Threads are completely ad-free (at least, for now), while X works with advertisers and content creators to monetize the platform. X displays sponsored posts and ads almost everywhere you go in the app.”

X (Formerly Twitter) vs. Threads: What Brands Need to Know [Data]

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