Newsletter marketing is a type of email marketing that involves sending promotional and informational newsletters to potential and existing customers.

AWeber has published a new video ‘A simple way to build a human connection with your newsletter readers’ featuring useful tips to improve your newsletter impact.

The AWeber team says, “When I read a good newsletter, I end up learning something that I didn’t know before I read it. But when I read a really great newsletter, I end up learning something new and feeling something. Depending on the newsletter, I might feel happier, inspired, or even uncomfortable from a newsletter that challenges me to think or be different.”

AWeber

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