SEO is a key component of digital marketing, ensuring visibility in search engine results and driving organic traffic.

MOZ contributor Miriam Ellis has published an article featuring 2024 SEO and marketing predictions.

She says, “Moz’s Marketing Scientist, Dr. Peter J. Meyers, SEO Scientist, Tom Capper, Local Search Scientist, Miriam Ellis, Senior Content Marketing Manager, Chima Mmeje, and Director of Brand Marketing, Joelle Irvine bring you their predictions for what to expect in the year ahead in SEO and marketing.

We’re talking search, AI, sustainability, economics, SERP features, and more in this insight-packed post to prepare you for success in the year ahead!

2024 SEO predictions from Marketing Scientist, Dr. Peter J. Meyers
Generative AI arms race

The fate of Google’s Search Generative Experience (SGE) is top of mind for many SEOs, but there’s a broader impact of generative AI in search that we’re already feeling, and this will likely hit critical mass in 2024.

Generative AI has made large-scale content generation more accessible than ever, and companies are already exploiting it to churn out massive amounts of long-tail content.”

2024 SEO and Marketing Predictions from Moz

MOZ

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