CMI on Marketing in 2024
Digital marketing today is inevitable for businesses. In 2024, it may get more complex as new technologies and platforms emerge.
Content Marketing Institute has published an article highlighting the future of marketing.
The CMI team says, “As that song from Rent says, “525,600 minutes. How do you measure, measure a year?”
It’s been a heck of a year in marketing. We’re not going to miss a lot about 2023. It started as disruptive and tough. Many colleagues, especially in tech, suddenly found themselves without work, mostly based on the perceived best practices of some numbskull billionaire who played around with his tech company to see how far he could break it down before it broke.
But 2023 did have its moments. The explosive idea that remains generative AI prompted some amazing new startups and innovations. And, of course, the appearance of the predicted recession never happened.
Maybe the biggest thing in 2023 centered on all the handwringing about what to start in marketing, what to innovate, and what to change. If you were in the business of marketing change in 2023, you spent the large part of the year like Notre Dame’s Rudy — on the sideline just hoping that coach would call your name.”
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