SEJ Shares Social Media Marketing Predictions for 2024
The 2024 marketing will be dominated by social media managers who embody human connection, authenticity, and a pulse on high quality.
Search Engine Journal contributor Shelley Walsh has published an article featuring social media marketing predictions for 2024.
She says, “Social media has seen interesting changes recently.
The dramatic changes at Twitter – now rebranded as ‘X’ – saw many SEO professionals looking for new social media platforms to maintain their community connections.
We saw the rise of BlueSky, Mastodon, and Threads, and renewed interest in LinkedIn and Reddit as marketing channels for brands.
As big shifts happen in SEO and search following the introduction of generative AI, this could be a time when social media evolves.
The overriding sentiments in the industry appear to be building relationships and meaningful connections alongside leveraging AI tools for better analytics and understanding how to create a social media strategy with impact.”
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