Analyzing user behavior can determine the best-performing content and provide recommendations to improve it. According to LinkedIn, AI tools will become more adept at creating and optimizing content in 2024.

MOZ contributor Chima Mmeje has published an article featuring 2024 SEO and content trends.

She says, “This article prepares you for the coming changes with predictions from 27 SEO and content experts, plus strategies to adapt to the rapidly evolving digital landscape.

1. New Google updates and features to reward expert content

Aleyda Solis — International SEO Consultant & Founder at Orainti

In 2024, I predict that Google will roll out several key features and updates. Firstly, we’ll likely see updates to boost content created by humans and experts. This shift is a response to the growing use of AI-generated content. Also, Google might introduce new tools encouraging user-generated content (UGC) and social interactions. This move could attempt to reclaim the audience drawn to platforms like TikTok.”

2024 SEO and Content Trends: Top Predictions from 27 Industry Experts

MOZ

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