SEL Shares Four Pillars of Effective SEO Strategy
An effective SEO strategy can improve your company’s marketing strategy and digital presence. It can also lead to increased organic traffic and website clicks.
Search Engine Land contributor Marcus Miller has published an article featuring four pillars of an effective SEO strategy.
He says, “The four key areas of SEO that site owners need to consider are:
- Technical SEO: How well your content can be crawled and indexed.
- Content: Having the most relevant and best answers to a prospect’s question.
- On-site SEO: The optimization of your content and HTML.
- Off-site SEO: Building authority to boost trust and rankings.
By procedurally working through these four SEO pillars, you can improve your visibility, traffic and engagement from organic search.
1. Technical SEO
Technical SEO can seem a little daunting. But need it to make sure search engines can read your content and explore your site.
Much of this will be taken care of by the content management system you use, and Google’s Search Console can help you understand the technical makeup of your site.”
Comments are closed.
