Stratgies to Improve Your Instagram Video Ads
Instagram video ads are sponsored videos that businesses can post on the platform to promote their products or services.
Search Engine Land contributor Mauricio Perdomo has published an article featuring three Instagram video ad tips to captivate your audience.
He says, “Below are key strategies for developing compelling Instagram video ads that translate to returns.
1. Think mobile-first
Craft mobile-first Instagram video ads to seamlessly integrate with the mobile experience. Traditional ads retrofitted for mobile won’t cut it.
Mobile-first ads are watched longer, resulting in higher aided recall, per a Meta study of 759 video ads across 25 countries. Mobile-first ads:
- Typically feature early brand introduction.
- Have shorter durations, typically under 20 seconds.
- Take sound-off environment into consideration.
The ability of mobile-first ads to fit into a user’s on-the-go, fast-paced interaction with their devices is one of the primary reasons they’re more effective in capturing and retaining audience engagement.”
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