According to Optimove, the role of AI and machine learning in 2024 will continue to be pivotal for marketers and consumers alike.

Digital Marketing Institute contributor Emma Prunty has published an article featuring key digital marketing trends for 2024.

She says, “In this article, we’ll explore the digital marketing trends to watch out for in 2024 as we’ve learned from some of our global experts at the Digital Marketing Institute:

  1. In social media, we explore the rise of Instagram Threads, why you should take LinkedIn seriously, and how AI is going to play more of a part in social media platforms.
  2. AI’s use in marketing examines the marketer’s role in driving strategy, the self-learning nature of the technology, the need for new skills, and the importance of co-creation.
  3. SEO trends are focused on us preparing for Google’s Search Generative Experience (SGE), with an emphasis on valuable and shareable content, EEAT, and the value of user experience.
  4. In PPC, Google Ads urges us to look at AI as an assistant and to avoid pressure from Google reps to change campaigns.”

Key Digital Marketing Trends for 2024

Digital Marketing Institute

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