Everything You Need to Know About Entities In SEO
In SEO, an entity is defined as anything that is specifically definable—a noun, place, thing. Unique and distinguishable are among the characteristics that define a valid entity.
Search Engine Journal contributor Dixon James has published an article featuring the importance of entities in SEO.
He says, “Working with entities in SEO is the foundation for a future-proof search strategy.
They are also important for a future with generative AI and ChatGPT.
This article talks about why. It covers:
- What are entities?
- What is the Knowledge Graph?
- A brief history of entities in search: Freebase, Wikidata, and entities.
- How entities work and how they are used for ranking.
- Examples of entities in Google.
- How to optimize for entities.
- Using Schema to help define entities.
What Are Entities?
SEOs often confuse entities with keywords.
An entity (in search terms) is a record in a database. An entity generally has a specific record identify.”
Entities In SEO: What Are They And Why Do They Matter? (Festive Flashback)
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