Five Strategies to Improve B2B Content Marketing
B2B content marketing is the process of creating and distributing content to increase brand awareness, traffic, leads, and sales for business-to-business companies.
Ahrefs contributor Ryan Law has published an article featuring five useful strategies to strengthen you b2b content marketing.
He says, “I interviewed experienced B2B content marketers to find out exactly how they solve these problems through their content. I talked to:
- Eliana Cameira, Content Marketing Manager at Persefoni, a carbon accounting platform
- Mark Rogers, Director of Content Marketing at Freshpaint, a healthcare marketing compliance tool
- Joe Micheloswki, Director of Content at Mosaic.tech, a financial analytics platform
1. Identify the different people involved
Start by mapping out all the different people involved in your buying process, and the role they play. Are they the end user, someone that needs to be excited about the features and functionality? Or are they a blocker, someone who can derail the sale if your product feels too expensive or risky?
The point of content marketing is to make sales easier. In B2B content marketing, that means creating content for each of the people involved in the sales process, solving their problems, or addressing their concerns.”
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