Guide to Finding Competitor Keywords in 2024
Competitor keywords are words that competitors use to improve their rankings and increase online traffic. By targeting competitor keywords, you can appear on the same search engine results pages (SERPs) as your competitors.
Semrush contributor Connor Lahey has published a comprehensive article on finding competitor keywords in 2024.
She says, “Competitor keyword research is the process of finding and analyzing the keywords your competitors are currently targeting and ranking for in SERPs.
From here, you’ll first need to find out which keywords have worked well for your competitors so far.
To start this process, you can take a deeper look at your customers and their online search habits.
Leveraging Search Intent
Users know what they’re looking for when they enter keywords or phrases into Google.
To maximize your organic success, you will need to zero in on search intent.
Search intent is the reason behind someone’s search. And your content needs to match the user’s intent.”
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