Content planning is the process of organizing and strategizing content creation to achieve specific goals.

MOZ contributor Christopher Fosse has published an article featuring useful tips to for content planning and budgets for 2024.

He says, “It’s an undeniably complex web of options and constraints, which is why it can be nice to have a little direction when it comes time to put the content plan together.

And would you look at that; here’s a step-by-step guide to help you get your content plan and budgets to where they need to be.

Step 1: Start from the top

Want to ensure that your content plan contributes to your business success? The first thing you need to do is define what “success” even is. Take the big-picture view of the coming year and determine, using reliable historical data and analytics-enhanced forecasting, what goals will help push your content marketing teams to reach new heights without also pushing them into early retirement.

Specific, measurable, achievable, and relevant — the objectives you select will form the foundation of your content plan.

What kind of goals are we talking about? That all depends on what you want your business to accomplish.”

Content Planning and Budgets: Getting Ready for the Year Ahead

MOZ

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