Content Marketing Institute contributor Kim Moutsos has published an article featuring top 10 content marketing articles published on the CMI blog.

She says, “All these articles include a ton of knowledge you can use right away on emerging topics and evergreen fundamentals. I hope you find them as helpful as other readers did.

1. 5 Essential Elements for a Great Newsletter

Author: Jodi Harris

Why read this: Remember that ear-splitting BEEP followed by the robotic chant, “This is a test of the Emergency Broadcast System – this is only a test?” That thing shook ’80s kids from even the deepest Saturday cartoon-induced haze. Blaring a loud noise isn’t an option for getting attention in a noisy inbox (thank goodness).

But you can break through a noisy inbox. This article analyzes the successful designs, tactics, and content choices from newsletters that are easy to admire.

Notable excerpt

Offer flexible subscription terms: Give subscribers the option to self-select the content they receive – for example, a daily newsletter or a weekly digest. You can also segment content by topics or geographic region. It makes the newsletter more personally resonant – and helps you gather more data on your subscribers’ interests.”

10 Content Marketing Articles Readers (Like You) Loved This Year

Content Marketing Institute
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