SEJ Highlights 2023 Content Writing Trends
Content writing is the creation of written material for online platforms like blogs, social media, and websites. It’s important for a number of reasons such as brand awareness, SEO and traffic generation.
Search Engine Journal contributor Ron Lieback has published an article featuring seven content writing trends of 2023.
He says, “I’ll discuss the confluence of many trends in the content marketing industry, which are rapidly evolving the way we approach everyday writing.
2023 Content Writing Trends
1. The Rise Of AI-Driven Content
It’s no secret that brands have leveraged AI marketing for years and probably even limited the usage of AI-generated content.
While Google has stated that AI-generated content meant to manipulate search results constitutes spam, it has also stated that the “appropriate use” of AI to assist content is not against its guidelines.
It’s difficult to discern how efficient Google is at detecting AI systems, but it’s clear that AI-generated content will be something to keep a close eye on.”
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