Guide To Creating Social Media Calendar
A social media calendar is a schedule that organizes upcoming social media posts by date and time. It can be a document, spreadsheet, or dashboard that organizes content for multiple social media platforms.
HubSpot contributor Flori Needle has published an article featuring nine steps to create a social media calendar.
He says, “As marketers, we recognize that social media is integral to an effective inbound marketing strategy. With so many social networks available to us, staying organized and planning for when and what we share is crucial, which is exactly where a social media calendar enters the picture.
To create an effective social media calendar, you should:
1. Conduct a social media audit.
A social media audit assesses your social media presence, accounts, and engagement. This lets you see what’s working, what’s not, and where to improve.
In my experience, an audit is about more than just analyzing your social media performance. It can help you better understand your target audience’s interests, habits, and expectations and give you crucial clues about how they engage with your content, too.”
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