Seven Website Architecture Best Practices
Website architecture is the process of planning and designing the technical, functional, and visual components of a website. It’s a foundational principle of technical search engine optimization (SEO).
Search Engine Journal contributor Adam Heitzman has published an article featuring seven website architecture best practices for SEO.
He says, “Keep in mind the following best practices when designing your site layout.
1. Map Out Your Website Taxonomy
When planning your site, you need to think carefully about how you categorize your pages.
Creating a neat category taxonomy is especially important for sites that contain several product pages or content like articles and case studies.
The trick here is to define your category and sub-category pages in a way that leaves no product page or piece of content unaccounted for. At the same time, you don’t want to create more categories than necessary.
Chances are, you already have a good sense of how your products and content could be grouped together.”
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