Artificial intelligence (AI) marketing uses AI technologies to gather insights about customers and create better content. AI marketing tools can analyze large amounts of data to identify consumer patterns and preferences.

Forbes contributor Helen Barreto has published an article featuring three ways to leverage the power of AI in marketing.

She says, “We’ll let you ponder on that one. Here are some ways you can enrich your work with the help of AI.

Optimal Ad Campaigns Every Time

If you’ve spent some time on Google Ads, you might already be familiar with the assistance of artificial intelligence to optimize ads. Newer tools like Pattern89 have come into the market to take the guesswork out of the digital marketer’s day to day. It connects to your ad account, whether it’s search or social, and analyzes over 350 billion data points across 49,000 creative dimensions, predicting the winning ad combination with over 95% accuracy. As if it can’t get any sweeter, it also helps you build and launch the ad within the very platform, and with one-click optimizations, you can almost set it and forget it.”

Leveraging The Power Of AI In Marketing

Forbes

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