Successfully integrating AI into your business processes requires a foundation rooted in data. And for media and entertainment companies in particular, constructing a robust data strategy is the key to enhancing efficiency and effectiveness in your operations.

Adweek is hosting a webinar ‘An AI Playbook for Media and Entertainment’ on Tuesday, January 23, 2023, at 1.00 pm EST.

The Adweek team says, “Discover how to spur innovation in advertising sales, audience development, subscription management and more with real-world use cases and sector-specific strategies from Salesforce leaders. You’ll find out:

  • How media and entertainment companies can reduce data silos and unify data to create a clear view of their customers
  • Ways to AI algorithms and data analytics to better segment audiences
  • Tips for blending AI tools with the right data strategy to deliver personalized experiences”.

An AI Playbook for Media and Entertainment

Adweek

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