Adweek Lists Seven CMOs to Watch Out For in 2024
Adweek contributor Stephen Lepitak has published an article listing the seven CMOs to watch out for in 2024.
He says, “The merry-go-round of marketers continued as ever this year with well-known and long-established figures perhaps surprisingly moving on from their positions in a volatile economic market.
With most brands expected to cut back or plan to maintain their marketing spend in the coming year, stability in that department would be a bonus. However, for various reasons, moves are being made either as new positions open up elsewhere or restructuring takes place.
Here is an overview of some of the major moves that have taken place over the past 12 months and some of those marketers worth watching as they begin to shape their new brand strategies.
Joining after two decades in marketing at major companies such as American Express, Twitter and, more recently, Peloton, Berland will succeed the tech and communications company’s veteran marketer, Diego Scotti, as she leads the global brand and marketing strategy. That will include marketing activation and creative, marketing effectiveness, consumer insights, media and strategic partnerships.”
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