Five Gen Z Social Media Usage Patterns
Generation Z (Gen Z) is the generation born between 1997 and 2012. They are also known as iGen, centennials, zoomers, post-millennials, or Homelanders. As of 2023, Gen Zers are between the ages of 11 and 26.
Search Engine Journal contributor Chelsea Alves has published an article on how Gen Z are using social media.
She says, “Here are five social media practices to consider.
Embrace Partnership With Creators
The concept of the traditional “influencer” – who does sponsorship deals, goes on brand trips and sells an aspirational lifestyle attainable to their followers through the purchasing of products – dominated the 2010s.
But for Gen Z, that heyday is proving to be behind us. As they become savvier about when and how they’re being sold to, the creator economy is king.
In this new paradigm, authenticity and originality are lauded over aspiration.
TikTok creator Alix Earle jumps to mind as a prime example. Earle has seen rapid fame in just a few short months, surpassing 5 million followers today.”
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