Demand generation is both a science and an art—but too often it can feel like a game of guess-and-check.

Adweek is hosting a webinar ‘Take the Guesswork Out of Your 2024 Demand Generation Plan’ on Wednesday, January 24, 2023, at 1.00 pm EST.

The Adweek team says, “Discover how to leverage the power of data to make smarter demand gen plans from Drew Flowerday, Digitalzone’s director of digital marketing. You’ll find out:

  • Strategies to measure and forecast your lead and revenue goals
  • Real-world case studies demonstrating the power of data-driven demand gen
  • How to communicate goals and budgets clearly and effectively across all teams involved in demand generation”.

Take the Guesswork Out of Your 2024 Demand Generation Plan

Adweek

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