Nine Tips for Better Email Marketing
Email marketing is a direct digital marketing method that uses emails to engage with a business’s audiences. It can help businesses promote, build relationships, and drive customer action.
Digital Marketing Institute contributor Clodagh O’Brien has published an article featuring nine email marketing tips and examples.
O’Brien says, “Let’s look at 9 of the best to help improve and optimize your email marketing activities.
1) Use Personalization
The fact is, personalization works. Merkle’s Customer Engagement Report 2022 found that nearly 80% of business leaders say consumers spend more (an average of 34% more) when their experience is personalized.
Despite the success of personalization, customers feel that companies are not living up to their expectations when it comes to being more personal according to Salesforce’s ‘State of the Connected Customer’.
Don’t be one of those companies! Use personalization in your email to drive not only the open rate but engagement. This can be as simple as including the recipient’s first name in the subject line or contacting people on occasions such as their birthday.”
Comments are closed.
