How Artificial Intelligence Is Impacting SEO [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How Artificial Intelligence Is Impacting SEO’ featuring Chris Rodgers.
George B. Thomas says, “In fact, explains SEO specialist Chris Rodgers, a lot of what AI does for SEO isn’t all that new.
“With ChatGPT, all of a sudden everyone is like, ‘AI came out of nowhere, now it’s taking over SEO and we’re all going to be replaced,’ but AI has been in SEO on the Google side for a very long time,” he says. “They’ve been building those components into their algorithm for a long time now, between Bard and semantic match, and all these different components.”
It’s clear at this point, he explains, that AI is good at some things and not so good at other things, and it’s best to educate yourself on which is which.
“AI is pretty good at following a process,” says Chris. “What is AI not good at today? Understanding your business, understanding your unique value proposition, understanding your audience and what their pain points are, how you meet that audience with your solution, and how you’re using SEO more as a marketing channel versus a process.”
Above all, it’s marketers’ job to treat AI as a tool, not an all-knowing tech wizard: “Don’t ask ChatGPT anything that you cannot verify yourself. Do not go in there and expect it to teach you something that you can’t look at or research to confirm…because it’s good at giving you an answer that sounds really good, whether it’s true or not.”
Listen to the entire show from the link above, or download the mp3 and listen at your convenience. Of course, you can also subscribe to the Marketing Smarts podcast in iTunes or via RSS and never miss an episode.”
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