Search Engine Land’s Top 10 PPC Expert Columns
Pay-per-click (PPC) advertising is a type of internet marketing that allows businesses to pay a fee each time someone clicks on their ad. PPC is important because it provides businesses with real-time control over their ad spend, ad targeting, and ad copy. This allows businesses to optimize ad performance to improve returns.
Search Engine Land contributor Danny Goodwin has published an article featuring top 10 PPC expert columns of 2023 on Search Engine Land.
He says, “Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display.
What follows are links to the 10 most-read, must-read Search Engine Land PPC columns of 2023 that were contributed by our fantastic group of Subject Matter Experts.
10. How to avoid 7 mistakes that tank retail Performance Max campaigns
Learn how to avoid repeating some serious mistakes that advertisers have made with their Performance Max campaigns. (By Menachem Ani. Published Jan. 17.)
9. Why Performance Max for lead generation often fails and how to make it work
Getting Performance Max to work for lead generation programs without offline conversion data is very hard. Learn what you can do here. (By Menachem Ani. Published Feb. 14.)”
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