By 2026, 30% of B2B buying interactions will happen in Digital Rooms, according to Gartner. Discover how these deal-specific, buyer-centric microsites can improve your product launches, bring sales content to life, and foster deeper customer and analyst relationships.

MarketingProfs is hosting a webinar ‘Three Ways Marketers Bring Sales Content to Life With Digital Rooms’ on Thursday, January 18, 2024, at 2:00 pm ET.

The MarketingProfs team says, “What’s a Digital Room? Imagine a deal-specific microsite that’s designed for marketers to guide seller-buyer collaboration with the right content, messaging, and resources situationally. Join us and learn how this cutting-edge technology for marketers helps you collaborate with sales, analysts, and other stakeholders to drive results.

You’ll learn how Digital Rooms help with three crucial marketing elements:

  • Analyst Relations: Use Digital Rooms to streamline analyst briefings, foster deeper relationships, and secure valuable endorsements for your products
  • Product Launches: Transform your product launches into immersive and interactive experiences, leveraging multimedia content and fostering real-time seller-buyer collaboration to leave a lasting impact on your audience
  • Sales Content: Guide sellers to create deal-specific centralized hubs to showcase your content in the right manner—enabling efficient content distribution, intent tracking, and a more buyer-centric sales process

Deniz Olcay and Jake Miller of Allego will share best practices and hands-on tips for optimizing Digital Rooms to maximize engagement and ROI in your marketing efforts.

Whether you’re a seasoned product marketer or a marketing enthusiast, this webinar will equip you with valuable insights to harness the power of Digital Rooms.”

Three Ways Marketers Bring Sales Content to Life With Digital Rooms

MarketingProfs