Are Homepages The Most Important To Google? [Answered]
A website’s homepage is important because it’s the first page visitors see when they navigate to the site. It’s also the page that receives the most views.
Search Engine Journal contributor Roger Montti has published an article answering the question ‘Are Homepages The Most Important To Google?’.
He says, “The home page used to be considered the most important page of a website in the early days of SEO because everyone obtained links from directories and reciprocal linking which overwhelmingly resulted in home page links. That in turn made the home page the most powerful.
But nowadays the most important pages for many (but not all) sites are generally the inner pages because people link to content (or build links to it). It’s a longtime link building trend to build links to important inner pages so that pages about XYZ have a better chance to rank for XYZ and so on.
How Important Is the Home Page To Google?
So it was a little surprising to see Gary Illyes emphatically assert that the homepage of a site is the most important page to Google.”
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