SEJ Highlights Three Pillars Of Content Marketing Strategy
A content marketing strategy is a plan for creating and distributing content to attract and influence a target audience. It answers questions like who the content is for, what type of content will be created, and where it will be distributed.
Search Engine Journal contributor Robert Rose has published an article featuring three pillars of content marketing strategy.
He says, “Following are descriptions of the pillars and their associated activities.
1. Coordinated Communication
As we established at the beginning of this book, business content is communication.
So, the business must perform certain activities to better coordinate the use of content in order to acquire, keep, and grow customers and other audiences.
A successful business communicates clearly and with a consistent voice. It is also able to communicate in creative and uniquely relevant ways that reflect the diversity of its people and audiences.
To achieve that delicate balance of consistency and diversity, coordination is critical. This means that the first core category of activities in the communication pillar is Purpose. This is content-as-a-capability.”
Comments are closed.
