Strategies to Improve Website Copywriting
Website copywriting is the process of writing digital content for a website, including landing pages, product pages, and blog posts. The goal of website copywriting is to keep visitors engaged and lead them to take actions that are meaningful to them.
HubSpot contributor Martina Bretous has published an article featuring
She says, “Most marketers can identify poor web copy when they see it. Why? Because poor web copy doesn’t read smoothly, stir emotions, influence behaviors, or make explicit calls to action.
It feels purposeless — and that’s the exact opposite of what marketing is meant to accomplish.
Below, you’ll find tips on how to write compelling copy.
1. Know your audience.
The number one tip for website copywriting is to know who will read it. If you don’t have a reader in mind, how will you know which words and tone will resonate with them best?
As a writer myself, I am constantly aware of the user and their needs. It’s my north star when writing posts. How did I get to know them? Through user personas and data.
User personas will tell you who the average reader is landing on my article, their pain points and challenges, and their goals.
Data will give you insight into what strategies have performed well with that audience and which ones to stay away from.”
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