Retail SEO Guide: How to Conquer the Competition [Guide]
Retail SEO, or search engine optimization, makes a website and its products more discoverable in search results. It involves optimizing a website’s content, pages, and code.
Semrush has published ‘Retail SEO Guide: How to Conquer the Competition’.
Sydney Go says, “The higher a website ranks in organic search results, the more potential it has to earn traffic, or visitors.
Depending on your retail niche, you may compete against thousands of brands, including big names like Amazon, Walmart, or The Home Depot.
If that’s the case, you may not be able to land the top spot in search results. But that’s OK. You can still get traffic and visibility if your site appears on the first page of Google.
The first organic search result has an average click-through (CTR) of 27.6 percent. By comparison, the second organic listing has an average click-through rate (CTR) of 15.8%, while the third boasts a CTR of 11 percent.”
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