Search Engine Marketing (SEM): Ultimate Guide [Guide]
Search engine marketing (SEM) is a type of internet marketing that uses paid advertising to increase a website’s visibility on search engine results pages (SERPs). SEM can also include SEO
HubSpot has published ‘‘ to help marketers achieve success in the SEM.
Kayla Schilthuis-Ihrig says, “SEO and SEM are strategies that help your content appear in search results, but they have different functions.
SEO, or search engine optimization, allows your content to appear in organic search results. These listings show up on result pages based on Google’s analysis of their content and how it relates to search queries.
Most search engine results pages are organic search results:
While SEO is free because you don’t need to pay to have your content included, quality SEO can be time-consuming. It’s a long-term investment in getting traffic to your website, and it isn’t a perfect solution for all marketing goals.”
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