Marketing metrics are used to measure, record, and monitor progress over time. They can vary and change from platform to platform. Marketers need to choose metrics that will track their successes and failures.

Content Marketing Institute has published an article featuring 2024’s ultimate marketing metric.

The CMI team says, “New technologies make attention metrics even more interesting than they were 25 years ago.

Biometric methods involve facial recognition, eye tracking, and even brain waves. Of course, much like focus groups of the past, these measurements usually require a controlled group. But it also requires specialized devices. As you know, people don’t organically hook their brains to their computers — not yet, anyway.

A more popular method combines data signals — dwell time, scroll speed, cursor location, and completion rates, especially for video and audio. These metrics are easier to track. But, since no current standard exists for attention metrics, you must do a lot of interpretation to calculate attention metrics.

Explicit feedback offers another attention metric method. It includes what I term “emotional data” — audiences tell you whether they paid attention to it. You can assess this through immediate feedback surveys or interactivity with paid media.”

Forget Likes and Downloads: This Is 2024’s Ultimate Marketing Metric

Content Marketing Institute
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