CTV Can Be a Brand-Safe Haven for Performance Marketers, January 16 [Webinar]
Social media’s confluence of sights, sounds and (very opinionated) minds can also create brand safety headaches for advertisers. But marketers no longer have to sacrifice performance to ensure their ads are presented in the right context.
Adweek is hosting a webinar ‘CTV Can Be a Brand-Safe Haven for Performance Marketers’ on Tuesday, January 16, 2023, at 1.00 pm EST.
The Adweek team says, “Get insight into how CTV eliminates this compromise from Jessie Haase, customer success manager at MNTN. You’ll find out:
- Why brand safety is top-of-mind for marketers in 2024
- How the digital DNA of CTV makes it a brand-safe performance channel
- Why CTV creates a halo effect of positive performance across your omnichannel mix”.
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