You Guide to Content Repurposing
Content repurposing, also known as content recycling, is the practice of reusing existing content to expand its reach and lifespan. It involves taking a piece of content and reworking it to meet the needs of a different audience.
Copyblogger’s Tim Stoddart has published an article featuring a proven content repurposing strategy.
He says, “The secret to content marketing success is publishing a high quantity of high quality content.
Yet publishing high quality content at scale is difficult because a prerequisite of high quality content is that it comes from real experts with real world experience.
However, real experts have limited time because they’re busy doing the job they’re an expert at to create content.
For example, Alex Hormozi is a businessman – not a content creator.
Therefore, he spends most of his time doing business and doesn’t have much time to create content. Yet people looking for business advice want to consume content from a successful businessman with real experience, like Alex.”.
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