Social Media Predictions for 2024
Social media marketing is growing, with the advertising market expected to reach $207 billion in 2023 and $247.30 billion by 2027. Social media specialists are in high demand, with the field growing faster than overall marketing positions.
Search Engine Journal contributor Shelly Walsh has published an article featuring 12 social media predictions for 2024.
She says, “We reached out to a variety of social media experts and thought leaders to get their input on what might happen in the coming year, and to ask where social media marketers should focus in 2024.
Build More Sustainable Relationships
Ann Handley, Chief Content Officer, MarketingProfs
If you haven’t shifted your social strategy lately, you’re doing it wrong. For most of us, it’s not a traffic accelerator; it’s a relationship builder.
Walk with me back to the dawn of social… Then, we were using it to amass massive audiences quickly and easily, then using it to boost traffic or conversions (however we defined “conversion”).
Those days are over. Done. Cooked. Toast.”
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