With so many marketing channels, partners and technologies, many brands are struggling to unify their customer experience across their various activations.

Adweek is hosting a webinar ‘Fix Disconnected Customer Experiences With a Better Tech Stack’ on Thursday, February 8, 2024, at 1.00 pm EST.

The Adweek team says, “Uncover why a connected tech stack can deliver a truly person-first approach to marketing from Roger Beharry Lall, research director at IDC, and Joe Doran, chief product officer at Epsilon. You’ll find out:

  • Why a connected tech stack with native identity offers a more holistic view of each person, fueling better campaigns
  • How to build true omnichannel marketing with first-party data at the center for both strategy and execution that you can measure against
  • How connected tech increases ROAS, reduces media inefficiency and bolsters collaborative goals”.

Fix Disconnected Customer Experiences With a Better Tech Stack

Adweek

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