How to Convert Prospects into Customers
Customer acquisition is the process of bringing in new customers or convincing people to buy your products. It’s a central goal of many companies and is typically achieved when a customer purchases a product or subscribes to a service for the first time.
MarTech contributor Eric Dates has published an article featuring four steps to turn a prospect into a loyal customer.
He says, “In my last article, I explained four things you must do to win a prospect’s trust before you ever mention your product or service. Now, we will look at the four next steps that will help you convert them into a sale and how to grow the relationship once you’ve done that.
1. Filter
Having proven your value to the customer(s), you now deepen the relationship with engaged prospects. At the same time, you are also identifying and prioritizing actual leads based on their behavior. Those behaviors are indicators of interest and intent. This stage is crucial in clarifying the readiness and interest level of each prospect. That, in turn, allows for a more tailored and effective engagement.”
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