Digital PR, short for Digital Public Relations, is a marketing strategy that helps brands increase their online presence and reputation. It’s a measurable tactic that can help drive brand awareness, website traffic, and sales.

MOZ contributor Amber Buonsenso has published an article featuring useful tips for driving sales with Digital PR.

She says, “Digital PR is a link-building tactic and one of the three vital pillars of SEO (technical SEO, content marketing, and link building) that work together to boost your website’s rankings in search results.

It is an ongoing commitment, and if done correctly, digital PR allows brands to push their product reach beyond their primary target audience. Digital PR is an organic method of promoting your brand to share your expertise and products with consumers. It can also be a cost-effective way for smaller brands, in particular, to drive more traffic to their websites.

Reaching journalists in your industry niche

E-commerce brands need to have a digital PR strategy if they want to effectively target the journalists in their niche who will have a genuine interest in the products they’re selling. The only effective way to expose your brand to writers is to pitch highly relevant, niche news, expertise, and products to them that are valuable to the publication they write for.”

Driving Sales with Digital PR: What E-commerce Brands Need to Know

MOZ

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