HubSpot has published ‘The 2024 State of Marketing & Trends Report’.

Maxwell Iskiev says, “Using data from our survey of 1460 B2B and B2C marketers across the globe, we’ll dig into the top marketing trends of 2024, how AI will keep shifting our industry, and how you can win over audiences in a new era of marketing.

Key Findings:

  1. AI’s quickly becoming the ultimate marketing assistant, but still faces adoption barriers like job security concerns, brand reputation, and lack of knowledge around how to use it.
  2. Social media apps could drive higher ROI than ever in 2024 as they evolve into frictionless e-commerce platforms.
  3. Video-centric apps like TikTok, Instagram, and YouTube will see the most growth in 2024, though Facebook’s still the most used and ties with Instagram for highest ROI. s.
  4. Short-form video offers the highest content ROI and will earn more investment than all other formats.”

The 2024 State of Marketing & Trends Report

HubSpot

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