Adweek is hosting a webinar ‘How e.l.f. Built a Culturally Relevant Sports Sponsorship Strategy’ on Thursday, February 15, 2024, at 1.00 pm EST.

The Adweek team says, “Get insight into how e.l.f. built a culturally relevant sports sponsorship strategy from Patrick O’Keefe, e.l.f. Beauty’s VP of integrated marketing communications, and Nicole McCormack, TeamSnap’s SVP of brand solutions. You’ll find out:

  • How e.l.f.’s strategy combines both traditional and non-traditional media to maximum advantage
  • Why culturally relevant sports sponsorships can drive more measurable results for brands
  • The impact of outside-the-box thinking in sports sponsorships”.

How e.l.f. Built a Culturally Relevant Sports Sponsorship Strategy

Adweek

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