Search Engine Journal has published a new e-book ‘PPC Trends 2024’ featuring the PPC marketing trends for the year 2024.

The SEJ team says, “We’ve gathered insights from 13 of the top PPC marketing experts who know what’s coming, what you should pay attention to, and what to avoid.

You’ll get insights on:

  • AI in PPC: The potential these new tools offer, along with the limitations that can lead to pitfalls.
  • How to control your budgets and maximize value amidst CPC inflation.
  • The new user engagement channels shaping PPC, and what you should focus on.

New developments are coming fast in the world of AI, along with inflation in CPC budgets, and new shifts in user engagement.”

PPC Trends 2024

Search Engine Journal

Sharing is caring