SEJ Shares Four Digital Media Mix Planning Tips
A digital media mix is a combination of communication channels that a company uses to promote its brand message and meet its marketing goals.
Search Engine Journal contributor Josh McCoy has published an article featuring four tips for planning your digital media mix.
He says, “Audiences vary so much between industries, products, and service types.
Where one audience may typically have a very short journey, your efforts can be better focused on the action phase with SEO or PPC.
Essentially, be there when they are looking for a first-touch conversion.
Awareness should be a critical component for a long-journey audience such as car buyers, where there are nearly two dozen touchpoints.
Understand that most of the people who will see your ad will not be a customer this week, month, or maybe even year. Your job is to create familiarity for when their journey will start.”
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