Generative AI revolutionizes content creation by autonomously producing diverse and engaging materials, from articles to visual art. Its ability to understand context, style, and preferences enables a seamless integration into various creative processes, fostering efficiency and innovation. As a dynamic tool, generative AI empowers creators to explore new frontiers, unleashing a wave of novel and personalized content across diverse media platforms.

Content Marketing Institute has published an article featuring useful strategies on using generative AI for content creation.

The CMI team says, “In 2024, the net doesn’t get many mentions. Today’s conversations center on prompts — prompts for generative AI. “You need to get better at prompts.” “You need prompt engineering.” “You need to be the best prompter in all of prompting to get good at creating content.”

But you know what? Knowing how to create prompts for generative AI is akin to knowing how to create HTML codes in the early days of the net.

That’s what CMI’s chief strategy advisor Robert Rose says and what prompted him to give his take on the topic. Watch the video or read on for his thoughts:

Pondering prompt results

AI-generated content has gained traction in marketing content these days. I see more and more images and text clearly generated by AI. The images are easier to spot because the AI generators create a certain look and appear frequently on Facebook and LinkedIn.”

Prompts Aren’t All That: Give Generative AI a Better Role in Creating Great Content

Content Marketing Institute
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