Infusing Character into Your Content and Personas: A Guide
In a world inundated with information, the ability to produce content that is not only informative but also engaging and relevant has become a cornerstone of effective communication.
Content Marketing Institute contributor Andi Robinson has published an article featuring useful strategies to to bring personality to your content and personas.
She says, “Developing content requires you to think about the audience. You likely create customer personas around the demographic data. But have you considered the personality of your audience?
Knowing your audience’s personality traits can help you better understand their behavior and preferences, which gives you an advantage in implementing your content marketing strategy.
For example, if the audience is highly conscientious and values efficiency, you could target them with messaging emphasizing the convenience and time-saving benefits of your product or service. On the other hand, if the audience is open to new experiences and values creativity, you could highlight the unique and innovative aspects of your offering.
By targeting your audiences based in part on personality traits, you can increase the effectiveness of your marketing.”
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