Ahrefs Shares 14 Ways to Improve Ecommerce Product Pages for SEO
Ahrefs contributor Sam Underwood has shared 14 ways to improve Ecommerce product pages for SEO.
He says, “In this article, I’ll discuss several recommendations for optimizing ecommerce product pages for SEO, including improving on-page elements, making the most of rich snippets, and enhancing user engagement.
1. Start with in-depth keyword research
Keyword research is an essential first step because the data can guide the order in which pages are optimized and how they are optimized.
There are a few ways I usually do this, depending on the size of the site:
- Scraping product names and gathering data
- Using Ahrefs’ Site Explorer
- Using Ahrefs’ Keywords Explorer
Scraping data for large sites
A significant challenge for some product page keyword research is the sheer number of pages many ecommerce stores have. For instance, manually entering target keywords for 20,000 products and researching them would take weeks. Thus, a more efficient method is necessary.”
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