Marketing analytics is the process of using data to evaluate the success of marketing activities. It can help marketers and consumers by providing deeper consumer insights and optimizing marketing objectives.

MOZ has published the latest episode of the Whiteboard Friday video ‘Common Analytics Assumptions’ featuring Dana DiTomaso.

The MOZ team says, “Discover common analytics assumptions with Dana in this Whiteboard Friday. A must-watch for marketers seeking clarity in the ever-evolving landscape of analytics.”

MOZ

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