Employee-generated content (EGC) is content created and shared by a company’s employees. It can help showcase a company’s culture and values, or highlight employee achievements and successes. It can also encourage engagement and participation.

MOZ contributor Guillaume Deschamps has published an article on maximizing brand visibility with employee-generated content.

He says, “Think about the last time you interacted with a post on social media. Chances are, you’re more likely to engage with content from a friend or connection than a brand. This behavior is typical, as highlighted by a TINT study showing that EGC is shared 24 times more than branded content, and employee profiles receive eight times more engagement.

EGC creates a buzz on social media and transforms that chatter into SEO benefits for brands. Positive interactions with your content on social platforms boost your search rankings. Although this impact is indirect and not a ranking factor, the benefits are clear.

Employees typically have a network ten times larger than your company’s follower base. Moreover, leads generated through employee advocacy are seven times more likely to convert. Imagine the potential of amplifying your conversions with the additional reach provided by EGC. This is the substantial impact employee-generated content can have on your brand.”

How to Maximize Brand Visibility With Employee-Generated Content

MOZ

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