Instagram analytics is a free tool that allows users to track metrics related to their Instagram performance. This data can range from the number of people who saw or liked a post to the time when an account’s followers are most likely to be online.

Semrush has published ‘Guide to Instagram Analytics in 2024: Definition, Metrics + Tips’.

Aleksandra Beka Jovicic says, “Let’s break down Instagram Insights by category and explore which metrics and data they consist of. Plus where to find them in the Instagram app and on the Instagram desktop version.

Account Metrics

Instagram account analytics show you metrics for your entire profile, rather than a specific post.

By conducting a regular Instagram account analysis, you can understand how your Instagram strategy and content plan are working, and make informed decisions when iterating them.

Instagram Account Metrics indicate:

  • Accounts reached: The number of unique accounts that saw your content at least once—for reels, reach applies whether or not users play them. You also get audience demographics, follower vs. non-follower ratio, and total impressions of all content across your profile within a preset time frame.”

Guide to Instagram Analytics in 2024: Definition, Metrics + Tips

Semrush

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