Neil Patel on The Cost of Email Marketing
According to WebFX, mid-sized businesses typically spend $10–$1500 per month for email marketing.
Neil Patel has published a blog post on the cost of email marketing.
He says, “I wanted to see how much money digital marketers in the U.S. spend on their email marketing. If you’re curious about the cost of email marketing or want to see how your spending stacks up against other businesses, you’ll find the answers here.
Key Findings On Email Marketing Costs
- The majority of surveyed digital marketers in the U.S. spend between $1,001 and $5,000 per year on email marketing.
- 10% of respondents don’t invest any budget in email marketing, relying on no-cost tools or neglecting it as a marketing channel.
- Company size doesn’t significantly impact email marketing costs.
- Businesses with 26 to 50 employees are most likely to have a budget exceeding $10,000.
- 12.1% of large companies (unspecified size) don’t spend any money on email marketing.”
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