By leveraging data effectively, marketers can create more meaningful connections with their audience, drive business growth, and navigate the complexities of today’s competitive marketplace.

Adweek is hosting a webinar ‘Is Your Data Ready for AI?’ on Wednesday, January 31, 2024, at 1.00 pm EST.

The Adweek team says, “First-party data is the fuel that makes your marketing run, and AI has the potential to turn that data into precision-targeted messages delivered at the perfect time. As a result, marketers are now faced with a challenge: break free from siloed and incomplete data, or risk losing out on AI-led acceleration.

Discover how to prepare your first-party data to supercharge your tech stack from leaders at Acxiom and Salesforce. You’ll find out: 

  • How to create a data foundation ready for AI
  • Ways to empower and enrich your first-party data
  • Actionable next steps and use cases to make the most of your technology”.

Is Your Data Ready for AI?

Adweek

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